Five Social Media New Year’s Career Resolutions
1) Resolve to become more proactive: Social media is a great resource for connecting with people, but it is the most powerful when it is used to “amplify” real-world relationships proactively. This...
View ArticleSix Steps to Strategic Blogging
Chances are that you are not a blogger. But chances are relatively high that you like the idea of being one. During my last 100 or so presentations, I asked the audiences if they blog: only a...
View ArticleThe Social Bubble: Finding Your Tribe
Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think it is the former – who doesn’t...
View ArticleViewpoints and Social Opinions
During the last year, I have written a number of opinion pieces on the issues and trends around Social Media, along with the (sometimes) ominous implications. With the fullness of time, some of these...
View Article17 Ways to Great Social Engagement
Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something “better happen”, to make it all worthwhile? If so, you’re not alone. Here are 17...
View ArticleViewpoint: Competing with Free
Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer? If so, you’re probably concerned with one aspect of Social Media: How do you compete...
View ArticleLooking for growth: Back to basics
Looking to grow your organization? If so, a key question is this: Where are all of the “new” zipcodes? The ones that live in different sectors and geographies? The ones who come from different...
View ArticleMomentum Marketing
What is the difference between a successful marketing campaign and an unsuccessful one? Yes, ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign...
View ArticleAlways-on Social Media Society
One of the major downsides of social media is the addictive nature of it: even when we are on vacation, we feel the need to post photos, check others’ Facebook walls, see who has viewed our LinkedIn...
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